Good copywriters are to SEO and content creation what minerals are to plants: an essential nutrient.
Now, whether there are many or few, or whether it is easy to find them… that is another story.
Because the digital boom has welcomed profiles with different levels of experience and training. From journalists to self-taught bloggers , including writers who are experts in SEO, copywriting or advertising.
That is to say the opportunities to find content
Writers have multiplied, whether through an agency, a writing platform, or by hiring freelance writers .
But with all these possibilities, your doubts have also increased. And it’s normal, you don’t know where to start.
What criteria should you take into account email data when hiring a writer ( freelance or not)?
What’s the difference between an average writer and a great one?
To what extent can a good copywriter help you achieve your goals?
Finding a copywriter is easier than ever. But finding a good copywriter that fits your project and your goals… is not.
But finding a good copywriter that fits your project and goals is not.Click To Tweet
If you want to create great content, you need to hire great writers, so in this article we’re going to finding a copywriter is easier than ever talk about just that: how to spot them and what characteristics you should look for.
Let’s take a closer look at what we mean when we talk about a good writer.
30 characteristics that define a good content writer
Yes, 30, you read that right. And while you don’t need to have all of these characteristics, good writers have many of them in common.
The more they have, the closer they are to being your ideal writer.
Master the technical part
Pastry chefs make cakes, designers design, and copywriters write.
Sounds simple? Yes, but they all have one thing in common: their technique is impeccable.
And that is not easy to achieve. It is achieved with specific training and experience, and in buy lead exceptional cases, it comes as a gift.
Not all of us can be great writers, even if we love reading blogs, just as not all of us can create heavenly desserts, even if we’re addicted to Master Chef.
This is a sine qua non characteristic . A writer who does not master the technical part – grammar, syntax, spelling – may become a very good writer one day, but cannot be considered a professional writer.