5 Instagram Challenges for Marketers

Instagram likes to keep marketers on their toes. In the past year alone, we’ve seen a rapid rollout of new features, an expansion into video, and a plethora of new shopping options.

But it’s not just the platform that’s evolving—the audience is, too. It’s now up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022.

Here, we’ll cover five major challenges marketers face on Instagram and the best strategies to solve them.

 From the platform that gave us Throwback Thursday and Wednesday truemoney database Wisdom, it’s no surprise that hashtags play a huge role on Instagram. But they can also be difficult to decipher: How many should you use? Should you stick with popular hashtags or target more niche ones? For one, while it may seem counterintuitive to avoid popular hashtags (like #travel or #photography), it’s better to lean into niche communities. The reason? Even though niche hashtags have fewer posts, they generally have a more dedicated community following them.

In fact, the report found that hashtags targeting specific what google is doing to help brands interests and communities, like geographic locations and TV shows, got the most engagement.

When it comes to how many hashtags your post includes, one thing is clear: the more, the better. The report finds that using a lot of hashtags doesn’t seem to hurt post performance.

 But a word of caution here: always keep your hashtags relevant to your niche. Otherwise, you may reach the wrong audience in an effort to increase engagement.

For many marketers, influencer marketing seems out of reach — after all, doesn’t it take a lot of money to partner with mega-influencers? Think again. While it seems like best practice to partner with influencers with tons of followers, the Engagement Report says your efforts are more worthwhile if you partner with influencers who anhui mobile phone number list may have fewer followers but a more engaged community (known as micro-influencers).

 Another study even found that the fewer followers an influencer has, the better their engagement rates tend to be.

Micro-influencers provide smaller, highly engaged audiences without the high price tag of a conventional celebrity, making this type of marketing more accessible to a variety of brands.

With 97% of marketers planning to increase their investment in Instagram influencer marketing this year, now is a great time to give it a try.

Timing is an easy detail to overlook in your marketing strategy. But with social media algorithms favoring recent content, it’s more important than ever to target the right people at the right time. Instagram’s Engagement Report offers some clear insights on how to properly time your posts:

Content posted between 6 p.m. and 9 p.m. generates the most engagement

 While these statistics provide a general picture of when to post, this doesn’t mean that these times will work for you or your audience. It’s important to explore where your audience is and when they’re most active.