I’ve never been more excited about the future of ad tech and what our teams at Google are working on. In February, we unveiled an ambitious product roadmap, focused on helping brands grow through new initiatives in automation, measurement, and privacy.
But innovation can’t stop there. True magic happens when powerful technology fuels creativity, inspiring action and delivering results.
To that end, I’m thrilled to give you a sneak peek of the products and innovation we’ll be introducing at GML to enhance your advertising in the second half of 2022 and beyond.
Finding creative inspiration
One of the most important ways brands connect with their
overseas chinese in worldwide database customers is through beautiful, effective advertising. But what makes a great ad? The answer is different for every brand, but the recipe often includes instinct, powerful storytelling and aesthetic authenticity. Still, it can be hard to explain why a combination of elements works — whether it’s Guinness’s “We Will Toast Again” campaign, in solidarity with bartenders sidelined by the first wave of COVID-19, or Nike’s “We Play Real” film, celebrating Black women in sports. Sometimes you just need to see it to understand.
That’s why I’m excited to share that we’ve brought 7 ways to win deals with consultative sales together some of our most successful creative assets from Google Ads—including Discovery, Display, Apps, and YouTube—to help brands see the possibilities and improve their own campaigns. I hope this new home for creative inspiration helps you achieve your marketing goals.
Connecting creativity and automation
Implementing masterful creatives is only part of the equation for effective advertising.
Deciding where your ad appears is also critical. Success at this stage requires connecting your story with new and existing customers around the world, while measuring the
anhui mobile phone number list performance of different types of ads. Not long ago, you could achieve great results by tailoring your ads to fit the 7 main formats on the web. Today, the variety of ad shapes and sizes numbers in the thousands.
We’ve also made improvements to responsive display ads. Our new mobile designs can accommodate any portrait image or video asset, and our auto-generated videos can help you access full-screen mobile ad inventory. By using machine learning to speed up the design and iteration process, you can deliver engaging display ads faster than ever before.
In a nutshell, upload some images, videos, and headlines, and we’ll automatically create and test visually compelling ad combinations that fit millions of potential ad placements and, most importantly, deliver results.
Our testing shows that advertisers see 2x more conversions, on average, when they add a responsive display ad to an ad group with a static display ad.
