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9. Deploy where your users are

A website widget is a good start—but it’s not always your users are where conversations happen.

If your customers live on WhatsApp or Instagram DMs, a WhatsApp chatbot or social integration might make more sense.

If your internal teams work in Slack or Microsoft buy phone number list Teams, deploy there instead.

Look at where people already communicate, and make your chatbot part of that flow.

10. Set realistic expectations for performance and ROI

This is one we’ve seen on the ground – an enthusiastic champion is so excited about deploying agentic AI that they oversell the solution to management or users.

A chatbot is never going to handle 100% of user chatgpt: the ai ​​tool that is revolutionizing the market queries (nor would you want it to!). There will always be edge cases that shouldn’t be automated if you give a hoot about your end-user.

And good news: Well-deployed chatbots are great for ROI. No need to exaggerate.

If you’re not sure what to expect, try talking with your chatbot platform’s Customer Success team. Our CS team is always happy to map out realistic expectations for chatbot deployment.

11. Keep dialogue conversational

No need to sound like a robot. There are plenty of your users are easy ways to make a chatbot sound more human.

12. Build bespoke conversation design

You’re using an LLM as the ‘brain’ of your chatbot. Good. Perfect.

Plenty of people think this means that they don’t need to do any conversation design. They can just let their LLM agent handle it alone (thanks ChatGPT!).

In reality, you want your experience to be better than a bland GPT convo. What about your branding? Is your chatbot going to have a personality? How is it going to redirect users when it doesn’t know the answer?

Lean on an LLM, but don’t forget to build a unique user experience.

13. Plan for long-term scalability

You’re right: you should start small.

Build an AI lead generation system before you your users are try to automate a whole sales team.

But don’t let your small pilot dictate your long-term strategy.

For example – we often see customers that buy a customer service chatbot, and see wild success. They’re ready to expand their solution… but they only purchased a solution that works for customer service.

Think about what your long-term roadmap might be, and plan accordingly. Don’t box your team into a pilot project forever.

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