These are pre-set emails that are sent automatically based on certain actions, events, or time intervals. For example:
Purchase : Customer completed the order → receives a thank you.
Abandoned cart : Added items to cart but did not order → receives a reminder.
Registration : He signed up for the newsletter → he will receive a welcome email.
These emails are tailored to customer behavior, which increases their effectiveness.
Why is automation important?
Personalization
Automated emails are targeted and responsive to customers’ specific needs and are timed based on their behavior and interactions with your business. This increases the likelihood that they will read the email and take the desired action.
Save time
Once set up, automations work on their own. Automations oman phone number list will not replace newsletters with current offers or invitations to events. However, you don’t have to manually create a new campaign every time to make your email marketing profitable.
Increase sales
Emails that are sent at the right time and with relevant content have a higher conversion rate. For example, an abandoned cart reminder can bring back up to 50% of undecided customers.
Building a customer relationship
Through regular and targeted communication, you strengthen how to create a business account on instagram? your relationship with customers, which leads to repeat purchases.
The most common types of automation in e-commerce
1. Welcome Series
The first contact is key. Welcome emails typically have the highest open rates. Introduce your brand, values, and why the customer made the right choice to sign up.
2. Abandoned cart
One of the most profitable types of email automation. Remind the email marketing customer what they left in their cart and give them a reason to complete their order (e.g. a limited-time discount).
3. Thank-you emails
A simple “thank you for your purchase” builds trust and reminds customers that you value them.
4. Reactivation emails
Do you have inactive contacts? Send them a reminder after a certain period of time that you miss them and offer a reason to come back (e.g. a discount code or gift with a purchase).
5. Birthday emails and holiday wishes
Nothing says “we appreciate you” better than a birthday or virgin islands send holiday greeting with a small gift – perhaps a discount on a purchase. If you collect your clients’ dates of birth, it would be a shame not to use the potential of this data. In addition, many email tools can generate the date of your clients’ holidays based on their first name. One of them is Ecomail.
6. Instructional emails
Do you sell a product that requires some use or care? Send customers tips on how to get the most out of it.
7. Restock reminders
Do you sell consumable goods? Remind customers that it’s time to reorder.