Last week I went on a study trip to the Swiss village of Obermutten. That cost me four working days and a few hundred euros (because yes, Switzerland is still an expensive country). Why should I take that trouble, what makes Obermutten so worthwhile? I would like to share that with you. In my previous article about the 5A’s I gave my vision on where social media marketing is going. Let’s unleash the 5A’s on Obermutten.
Obermutten
What does Obermutten have to do with social media?
Obermutten is a small, very small, Swiss village. It is currently home to 4 people and can only be reached via a spain telegram data long winding road. The neighboring village has 80 residents. These villages had almost 18,000 Facebook fans in May 2012 , which is 237 fans per resident. For comparison:
Groningen: 18,000 fans (185,000 inhabitants, that is 0.09 fans per inhabitant)
Davos: 20,000 fans (12,000 inhabitants, that is 1.66 fans per inhabitant)
Salzburg: 41,000 fans (150,000 inhabitants, that is 0.27 fans per inhabitant)
Amsterdam: 280,000 fans (783,000 inhabitants, that is 0.36 fans per inhabitant)
San Francisco: 444,000 fans (805,000 inhabitants, that is 0.55 fans per inhabitant)Two of the four run the Gasthaus
Obermutten – the whole story
As mentioned: 4 people live in Obermutten. FOUR. The other two are a farming couple. The other houses in 3 steps to create a website yourself Obermutten are empty. They have become holiday homes. A few characteristics of Obermutten; it is a Walser village and is cyprus business directorylocated at an altitude of 1860 meters in the canton of Graubünden – Switzerland. The village of Mutten is located a little lower on the mountain and another 72 people live there.