Landing pages: Both types of search require you to create great landing pages. For SEO, the landing page needs to be connected to your website. For paid search, it can be the exact same landing page you use for organic, or it can be a completely separate stand-alone page that sits on your website.
Traffic: . Most importantly, both paid and organic search traffic include user intent. That is, someone is asking Google a question or searching for information – they are in an active mindset and as a result they are more likely to take action once they find this information.
How do search engines actually work?
Search engine algorithms are computer programmes that look for clues to give searchers phone number data the exact results they are looking for. Search engines
rely on algorithms to find web pages and decide which ones to rank for any given keyword. That’s why Google algorithm updates can have a huge impact on brands
and marketers so you need to keep on top of them. Remember there’s also social media algorithms to consider for search.
There are three steps to how search engines work: crawling, indexing and ranking.
Step 1: Search Engine Crawling
The first step is crawling. Search engines send out web crawlers to find new pages and record information about them. We sometimes call these web crawlers ‘spiders’,‘robots’ or Googlebots.
Their purpose is to discover new web pages that exist, and to periodically check the content on sustainability is a shared journey pages they’ve previously visited to see whether they’ve changed or been updated.
Search engines crawl web pages by following links they’ve already discovered. So if you have a blog and it’s linked from your homepage, when a search engine crawls your homepage, it will then look for another link and may follow the link to your new blog post.
Step 2: Search Engine Indexing
The second step is indexing. Indexing is when a search engine decides whether or not it is going to use the content that it has crawled. If a crawled web page is deemed sms to data worthy by a search engine, it will be added to its index.
Top tip: You can check your indexed pages by typing ‘site:yourdomain.com’ in the search bar (see our example below). This will show you the pages showing up on Google. For a more detailed report you can look at the ‘Index Coverage report’ in Google Search Console.