The focus of your objectives

• Leads and revenue –  By linking leads and revenue to SEO you can see how effective your activities and efforts are and look to replicate those that perform. This a Bottom of the Funnel (BOFU) metric.
• Domain authority – This metric predicts how likely a website is to rank in search results so improving domain authority correlates with stronger SEO performance. This is a TOFU metric.

When setting objectives and KPIs it’s important to be realistic. If you’re starting from nothing – i.e. you’re only starting to use SEO properly – then be modest in your figures but also have ambition.

If you have already phone number library been using SEO and seeing results, be more aggressive with your targets but base them on existing data. Setting unrealistic percentages will only bring disappointment.

Here are three examples of SEO objectives that can be used as a guide to setting relevant objectives for your own business or website:

• Move 50% of our top 20 keywords onto the first page of Google within nine months   This objective focuses on keyword ranking.
• Improve our year-on-year organic traffic by 20% in quarter three and 25% in quarter four –  This objective focuses on increasing organic website traffic.
• Grow our SEO market share from 3% to 5% in the next financial year –  This objective focuses on growing market share.

The focus of your objectives will vary depending on whether your business is transactional or informational.

If your business is transactional and you have an e-commerce element, you’ll want to set your objectives how does it help improve e-commerce security and payment conversion around tracking sales and lead conversions. However, if you’re a non-ecommerce commercial site, you’ll want to focus on lead generation.

If your business is informational, you are more likely to set objectives focusing on brand awareness or website traffic.

Remember, even when you have fully implemented your SEO strategy, SEO is never finished. With SEO, you may need to change tactics midway through, play a long game, and wait to see the end results. But with a solid SEO foundation in place – and a little patience – the benefits of your SEO strategy should become apparent, leading to a better user experience for customers and more conversions for your business.

Now that you know what SEO is and how to use it, would you like a career in the area? If the answer is yes, then sms to data you’re in luck. Not only is it a skill that’s in high demand by companies across industries but you can also make a healthy living from it.

Conductor’s The State of SEO in 2025 report found that 91% of marketers reported that SEO positively impacted website performance and marketing goals. While increasing brand awareness through SEO ranked as a top priority across all roles.