- Optimize content to increase dwell time (the length of time people stay on the page) and reduce bounce rate (the percentage of visitors who leave after only viewing one page).
- Improve interactions to show engagement and increase dwell time on the page. You could do this by adding videos, breaking up text with images or including expert quotes or tips.
What is an SEO strategy?
Like anything in digital marketing, you need a strategy to help implement, track and tweak to be successful. It’s the same for your SEO.
An SEO strategy is focused on optimizing your content to get ranked as high as possible on search engines – telegram data preferably page or position #1. Its goal is to boost organic traffic so you get found by your target personas.
A strategy for SEO also helps you to stay on track with your content. Instead of investing time and money into content that won’t perform, you will create quality content based on performance and user intent.
Top tip: If you’re a small business or one operating in a specific area, then local SEO can improve your visibility online and is an important element to bake into your strategy. It will help you get found by people in your area.
How to set objectives for your SEO strategy
Setting SEO objectives is a vital part of any SEO strategy. It is important to set SEO objectives – and align them with your overall business objectives as:
- They encourage buy-in from key stakeholders
- They check out the latest developments in drex the real digital platform help you to formulate your SEO strategy
- They ensure goals are met
What metrics should you measure for SEO?
While it can feel like a time-consuming task to set objectives, measuring them can help you make progress with your SEO in the long term. So what metrics should you measure to track performance?
- Keywords – These are the terms people type into search engines or social media sites. By tracking which keywords your site ranks for and the performance of each will help you understand sms to data the visibility of content to your target audience. This metric is for Top of the Funnel (TOFU).
- Organic traffic – This refers to visitors who arrive at your website through organic search results. An increase in organic traffic is a good indicator that your SEO strategies are working. This is a TOFU metric.
- Search Engine Results Page (SERP) results – SERP rankings show where your page appears for specific queries and the higher you are, the better your visibility. This is a TOFU metric.
- Time spent on page – This shows how long people are spending on your pages. If people are spending a long time on a page this suggests they are finding the content valuable and informative. This is a Middle of the Funnel (MOFU) metric.
- th stronger SEO performance. This is a TOFU metric.