If you want your website to become a sales tool , you should consider planning SEO strategies . And if you’ve reached that point, you’ve probably already been in a meeting where you’ve heard terms that you’re not entirely sure what they mean or how important they can be for good web positioning. It is normal, especially in a field where so much technical terminology and English are used . For that reason, we’ve created this small SEO dictionary , with 44 terms we think everyone should know. This way, you can engage in conversations with SEO experts and better understand your website’s problems and possible solutions.
Before we get started on the different
It’s worth remembering that it’s one thing to know what the experts are telling us, and another to actually change those aspects of the website, since trying to telegram database solve problems without the proper knowledge can lead to new ones arising. Therefore, it’s important to have SEO actions carried out by professionals . Now, let’s start the SEO dictionary with basic notions about search engine optimization. TO Anchor text : This is the visible, clickable text in a web link. When done naturally, the choice of words in links can have some influence on SEO ranking. For example, in this link to the Bannister Global website , the anchor text would be “Bannister Global.”
Authority : There are two indicators developed
By MOZ that measure the reliability, quality, and authority of different websites : Domain Authority (DA) and Page Authority (PA). These two as a digital marketer values (ranging from 1 to 100) are used to predict a page’s likelihood of ranking well. Black Hat SEO : This is the use of certain techniques (not recommended in the medium and long term) that attempt to deceive search engines in order to artificially obtain a good position in the results pages (SERP) of Google or other search engines. Crawlers : Also known as spiders , web crawlers, or spiders, are software or web bots that automatically and systematically scan the links on web pages.
An example is Googlebot which accesses
The different pages of a website in this way to allow its indexing in Google’s databases. Google : It’s an automated search engine that uses software hong kong data programs called. Web crawlers to periodically scan the web for pages it can add to its index. It has several tools that are highly relevant to any SEO strategy. Google My Business : This is a Google tool that helps improve local SEO. Attract new customers, and increase visibility in geolocalized searches. Google Search Console : This is a free service for Google webmasters that allows website creators to check the indexing status of their sites on the Internet, detect potential problems, and optimize their visibility.