The metaverse is a whole new world, a 3D virtual universe where each individual. Interacts with an avatar to play, work, learn, and even socialize and connect with other people. It’s a world full of unknowns, even for retail companies that want. To enter the metaverse , because we still don’t know what its real impact will be. There are many people who still don’t fully believe (or don’t want to believe). That this fourth dimension will actually happen. The idea of the metaverse has to do with the union of the physical and digital worlds , which we already know as phygital . If we talk about retail in the metaverse.
We must first remember that the social
Health crisis caused by the COVID-19 pandemic has brought about a major shift in consumer habits . These new customs are not temporary; rather, they have led to email list a transformation in our purchasing attitudes and even in the way we relate to one another. With these new consumer habits, practices that take advantage of the possibilities of digitalization and also incorporate the importance of sustainability for a better future have been promoted. These changes don’t just affect younger people , as even people of older generations have dared to use e-commerce platforms and new technologies more since the pandemic.
Some experts already estimate
That the use of e-commerce and digital communication “has advanced five years .” This progress has also influenced the arrival of new concepts like the the second step is indexing metaverse. How will the metaverse change the retail sector? The metaverse will change our attitude toward purchasing products . Retail consumption in the metaverse offers endless possibilities for brands , allowing them to create a new world completely tailored to their tastes. This way, companies can shape themselves in a way that best reflects their values and the brand image they want to present to their customers.
In the metaverse shopping platforms
such as shopping malls can be created , with an experience that goes. Beyond what consumers expect from a physical experience, since it can be enjoyed in. The way hong kong data each individual prefers : alone, in company, with. Whomever they want to invite or with the rest of the avatars in this immersive environment. These opportunities for retail in the metaverse are closely linked to neuromarketing. Which is about knowing , understanding , and predicting consumer reactions. And behaviors to advertising stimuli or communications, and making decisions based on them. We must know the individuals we are targeting well. Especially in this totally new experience for.