Anthony De Rosa, social media editor at Reuters.com with a LOT of followers, tweeted on March 20: ” I have a Pavlovian thing that I can’t take you seriously on Twitter until you’ve updated your avatar from the egg”. With this egg-like example, he perfectly illustrates how you are not taken seriously with a half-hearted approach. Mr. De Rosa is right. A little bit of social media? Then just don’t start. Listen to your mother. She already said it when you were still throwing Lego bricks across the room: ” if you start something, you have to finish it “. She was right too. Especially when it comes to social media.
Did you think that using social media is
A the golden rule these days? Wrong . The golden rule within every form of marketing is still, in my opinion: ” if you do something, do it well ”. I spot and speak to the most diverse companies and always like to talk about social media. How do you see social media? Do you use it yourself? How and which social media channels do you use? And what is your goal? In short: a number of questions that provoke you to say something about the social media strategy . What is striking is that many companies start without having thought about this. No strategy. Create accounts and go.
Tamagotchi that’s not so crazy
I can even imagine it. Of course you join the trend. Everyone does. In the 70s and 80s you listened to ABBA, in the turkey telegram data 90s you bought a Tamagotchi and now you’re on Facebook. On top of that, you also suffer from professional peer pressure. Because in the business world, the impression is given from all sides (and not entirely unjustified) that you don’t belong if you don’t use it. Moreover, many companies that do use it have become better off because of it .
Afraid to miss the boat. And “oh, it’s free, so why not?”. I’ll tell you why not.
Reputational damage
Better no impression than a bad impression. Many companies heard about . Many entrepreneurs Twitter and created an account. Just to see what ‘this Twitter’ is all about. After looking around and a few tweets here and there, they became overwhelmed or bored. Twittering did not find a place in the routine list and the infamous ‘Twitter egg’ remained as a profile picture.
Notorious yes, because Twitter accounts with that egg are quickly labeled as ‘spammy’. If you don’t make time to tweet all the new features of nextcloud hub 9, the open source collaborative platform professionally and actively, you better Quitter. Because your Twitter account often appears high in Google search results. Then you’re left with your egg. Your good image goes straight into the trash. And that potential cyprus business directory customer who quickly Googles before entering your phone number.