Given all the changes in digital marketing! e-shops are starting to focus more on them and “collect them”! for example by building a customer base through e-mailing! website registration or a loyalty program.
Third-party cookies are stored under a different domain than the one you are currently visiting. They can identify users and their journey between websites and are used to display more relevant ads. The user carries 3rd-party cookies with them and any other website can “see” them.
Why should you also address the end of 3rd party cookies on Chrome?
We’ve already touched on the changes in digital! but country email list now the focus is on third-party cookies! which are being phased out. Pressure from regulators and consumers has led many tech giants to announce that third-party cookies will soon be phased out.
“Without third-party cookies! campaigns for dynamic retargeting or abandoned carts will no longer work. We will no longer be able to create an audience of previous visitors to reach them with remarketing. Another complication arises with conversion tracking. In the case of Google machine learning! it is essential to have as much data as possible for evaluating campaigns. However! this the cookie apocalypse is approaching will not be possible without third-party cookies!” adds PPC specialist Advisio Markéta Gramesová and predicts fundamental changes for online advertising in content networks.
Another reason why you should address the end of cookies on Chrome is its largest market share in the Czech Republic among all browsers:
How to prepare for How will it a cookie-free future?
Google originally announced that it would end support for third-party cookies in the second half of this year! but eventually moved it to early 2025. Safari and Mozilla Firefox browsers have not supported them for a long time .
” For us as experts! the findings are alarming that 63 percent of marketers do not have a clear plan for targeted advertising without cookies! half do not have europe email a strategy for using first-party data! which they cannot do without!” adds Jan Malatinský ! who! together with the data department of the marketing agency Advisio! has been preparing for the end of cookies for more than a year and is gradually working with clients to solve new suitable strategies.
However! the end of cookie support does not mean the end of targeted advertising. There are several solutions! such as targeting your own carefully segmented customer lists and server-side measurement! or CAPI.
If you are unable to assess the performance How will it of advertising systems because they only use third-party cookies! server-side tagging technology is an option.