If you’ve heard about Twitch and want to know how to use this streaming platform to benefit your brand , you’ve found the right article. If not, it’s time to convince yourself to consider it as part of your social media plan . Let’s get started! First, the basics: Twitch is a live video streaming platform . It was founded in 2011 and acquired by Amazon in 2014. Regarding content , most of it focuses on gaming , whether it’s e-sports, gameplay, and the like. This is where Twitch initially found its niche, but it’s evolving toward more varied content , with cooking channels, talk shows, live music, and contests.
This expansion of content is one of
The first indicators of Twitch’s rise in popularity and its upcoming entry into the world of more popular video social networks like TikTok and YouTube. Continuing phone number list with this last point, let’s talk about audiences. On average, it has more than one and a half million viewers , the typical profile of whom are men between 16 and 24 years old, although there is already data that shows an openness to a wider range of genders and ages. Most notably, we find ourselves with a young audience. According to the Social Media Study conducted by IAB Spain, 19% are Generation Alpha, 25% Generation Z, 14% millennials , and the remaining 42% refer to other generational groups.
This makes Twitch a perfect window
To more easily access a young audience , which would be more difficult. To reach on other platforms where the age range is more heterogeneous. Finally, it’s worth noting that 80% of Twitch users approve of brand. Sponsorships , and that brand presence on the storytelling help improve your data strategy platform is currently low. Which is fantastic news for anyone looking to get started in Twitch marketing. Now that it’s clear that Twitch is a young, versatile platform with. Low ad saturation and a high opt-in rate, let’s talk about what you’re probably already interested in. How does advertising work here? Part of the ship, part of the crew It’s important to. Understand that, despite the overwhelming presence of video game-focused content.
Making it fit the product or service
You sell is feasible, but to do so, you must know the channels where you want to place your advertising. If you manage to integrate it into pre-existing hong kong data content organically, it will be perceived as less intrusive. The key? Don’t become the protagonist; be one more person within the content . There are several types of advertising on Twitch: Inserting ads into video Video ads can be placed in different positions throughout the stream . They currently operate on a cost-per-thousand-impression basis.