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Google has a collection of algorithms

Top tip: You can check your indexed pages by typing ‘site:yourdomain.com’ in the search bar (see our example below). This will show you the pages showing up on Google. For a more detailed report you can look at the ‘Index Coverage report’ in Google Search Console.

Google Search Console site search

Step 3: Search Engine Ranking

The third step is really the most important, and that is ranking. Ranking can only happen after the crawling and indexing steps are complete. So once a search engine has crawled and indexed your site, your site can be ranked.

There are whatsapp data more than 200 ranking signals that search engines use

to sort and rank content, and they all fit under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization.

Some examples of signals that search engines use to rank web pages are:

  • Keyword in title tag – Whether the keyword or a synonym was mentioned on the page and within the title tag
  • Loading speed – Whether the web page loads quickly and is mobile-friendly
  • Website reputation – Whether the web page and website is considered reputable for the topic being searched for
  • Backlinks – The quantity and quality of backlinks to a web page
  • Content quality and relevance – Is the content valuable and relevant to the website’s target audience?
  • Mobile friendliness – Are pages, content and images optimized for mobile?

If you’re looking for agency support in the areas of SEO, content marketing and paid media, get in touch with Neil Patel Digital 

How does Google order and rank search results?

Google has a collection of algorithms such as Hummingbird, Panda and RankBrain that are responsible for deciding how to order and rank search engine results.

The machine spotlight on success: customer innovation awards nominations are open-learning based algorithm RankBrain builds off Hummingbird and works by:

For ranking, you should also consider Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) framework which may not be a ranking factor but it’s a component of its Search Quality Evaluator Guidelines.

Top tip: Other technologies to consider are Google Multitask Unified Model (MUM) and the AI-chatbot Google Bard (now called Gemini).

How to get the most out of RankBrain

  • Optimize for long-tail and medium-tail keywords (phrases and key terms consisting of two to three words).
  • Use  sms to data natural language to write the way people speak as it’s more likely to be understood and ranked. The content should also be relevant and valuable.
  • Optimize page titles and descriptions so that when someone searches, your listing is more likely to be clicked.
  • Optimize content to increase dwell time (the length of time people stay on the page) and reduce bounce rate (the percentage of visitors who leave after only viewing one page).
  • Improve interactions to show engagement and increase dwell time on the page. You could do this by adding videos, breaking up text with images or including expert quotes or tips.
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