Sometimes an annual report is introduc with a speech by the director or other managers. This gives the reader an idea of who is responsible for the results in the annual report and gives the company a real face. If you choose this, make sure you set the right tone. A few people in suits talking for a long time does not hold the attention of viewers. Especially if they are not us to being in front of a camera.
An example that doesn’t really excite me is the video of the American company Baird. 2 CEOs talk for no less than 3 minutes about how they stay true to the core values of the company and to their customers. There is little change of frame, no use of intermiate shots, there is no humor and the men talk rather monotonously. In this form I would latvia phone number list ruce the fragment to a maximum of 1 minute, at the current length many viewers drop out.
Highlight successful projects
You can also emphasize certain parts of your online annual report with video, such as special projects. You can choose to work with (existing) film material, but always choose projects where there is a lot to see. If you want to show an abstract product process, you are better off choosing animation.
The World Wildlife Fund is an organization par excellence that carries out projects that appeal to the imagination. They therefore regularly use video in their 2011-2012 annual report, such as this project video about polar bear patrols.
Go crazy: use Instagram
The Calgary Zoo creat a very special and daring annual report: publish entirely on Instagram. This was just before Instagram introduc the video function in July, which allows you to share videos of up to 15 seconds. This annual report only contains photos, but now it is also possible to add short videos. If you post interesting and relevant content on Instagram, people will be more likely to share it and your annual report will have a greater reach. Moreover, the costs of such an Instagram annual report are low. It is wise to have professionals think about the concept and marketing list content of the videos, so that your message comes across well and the photos and videos are striking, special and therefore relevant enough to share.
Would you also like a video annual report next year?
Your annual report has probably just been sent out, but it is already time to start thinking about your new annual report! cross-channel lead tracking using phone number attribution Especially if you want to use video. Make sure that interesting projects and events are record throughout the year, so that you have enough material to use in next year’s annual report.