That can’t be found elsewhere guarantees reduce perceived risk eg, moneyback guarantee 3 retargeting and . Reengagement not every lead will convert on the first attempt effective email marketing includes strategies . To reengage inactive leads or retarget those who showed interest but didn’t convert abandoned cart . Emails a nonnegotiable for ecommerce remind shoppers of their items, offer support, or provide a . Small incentive browse abandonment emails if a lead views specific products multiple times but doesn’t .
Add cart send followup related
Add to cart, send a followup with related product suggestions or a relevant offer winback . Campaigns for subscribers who haven’t engaged in a while, send a series of shop emails offering . Value, asking for feedback, or a special discount to reignite their interest postpurchase nurturing don’t . Stop at the sale! Nurture existing customers for repeat business, upsells, and crosssells ask for . Reviews, offer loyalty programs, and provide useful content related to their purchase part 4 measurement .
Optimization continuous improvement loop email
And optimization the continuous improvement loop email marketing is not a setitandforgetit endeavor continuous measurement, . Analysis, and optimization are tactics lets clarify constitutes email crucial for maximizing your return on investment 1 key performance indicators . Kpis track these metrics to gauge the health and effectiveness of your email marketing lead . Generation and nurturing efforts open rate percentage of recipients who open your emails affected by . Subject line, sender name, and list quality clickthrough rate ctr percentage of recipients who click .
Link within email affected content
A link within your email affected by content relevance, cta clarity, and offer appeal conversion . Rate percentage of recipients who complete the desired taiwan lead action eg, purchase, sign up, download this . Is the ultimate measure of success unsubscribe rate percentage of recipients who opt out a . High rate indicates issues with content relevance or frequency bounce rate percentage of emails that . Couldn’t be delivered high bounce rates can signal a poor quality list lead growth rate .