In continuation of the section on differentiating yourself from your competitors, you should also take a look at your USPs up to Q4. These are your “Unique Selling Propositions”, which should convince consumers that they should shop with you. We like to see the general USPs such as: “Free shipping over xx kr.”, “Same-day delivery”, etc. These are of course important, but not something that will usually stand out from the competition. Therefore, you can take a look at your business and see if there are other.
#6 Customize the UX of your webshop
Now you have planned what will happen in Q4. You email data have a handle on which products you want to focus on during the different offer periods, which campaigns you will .
UX optimizations you should pay attention to when running campaigns:
- The front page banner should be relevant to the campaign running during the period:
For example, for Black Friday you should pick a chatbot platform that matches your use case and team skillset have a banner that has a CTA (call to action) that is relevant to your Black Friday campaign. If you use a form of urgency, this should also be clear in your front page banner. - Create new categories if the entire webshop is not discounted:
That is, you should create a category, such as “Black Friday deals”, that you can direct traffic to if you do not have a discount on the entire shop. If you have a selected category, you should have a button for this from your front page banner. - Highlight hero products on the front page:
Make sure the products you display on the front page are relevant to the campaign period. So, during the Christmas sales, it would make sense to have popular gift products on the front page. - Clarify your USPs on the front page and product level:
As mentioned in section 5, you should clarify your USPs on your webshop. Here, you should preferably have a USP bar at the top of the webshop, where these are clear. You can also advantageously have USPs such as shipping limit, delivery information and payment options at the product level, which are placed above or below the “Buy” button.
#7 Set up lead generation
Due to the high competition on days like Black consumer data Friday and generally the month of December, prices on advertising platforms such as Facebook and Google increase significantly during these periods. In 2019, we saw an increase of +500% in CPM (cost per 1000 impressions) during the Black Friday sale.
>Therefore, you can focus on lead generation in the months leading up to Black Friday and the Christmas sale, so that .