In New Campaign ClearSale, a leader in fraud and risk management solutions, known for its data expertise, robust network effect and flexible portfolio, is launching its latest institutional campaign. With this initiative, ClearSale reaffirms its commitment to innovation and security, highlighting the power of data to ensure consumer protection across a range of segments and promote access to credit in an inclusive manner.
Created by the CP+B agency
the campaign is made up of three 15” films and one 30” film, as how to write email subject lines that get clicked well as a dedicated web page , and includes a robust media plan that includes digital channels, including YouTube, LinkedIn, as well as newspaper advertisements and DOOH (Digital Out of Home) through street furniture and commercial buildings.
Light and educational
the campaign provides a comprehensive view of the various is it worth having a blog in 2025? risks that consumers are exposed to in their daily lives in the digital environment. With the motto “One step ahead” , the campaign highlights ClearSale’s anticipation capacity using advanced technology to identify real users.
“ClearSale is present in consumers’ lives at different times without us even Campaign knowing it. With this campaign, we seek to bring the company’s role in digital security processes into our daily lives in an educational and playful way” , comments Ana Novis, Creative Director at CP+B.
Demonstrating its expertise in preventing
fraud and credit risks with flexible solutions and multiple layers barbados businesses organization of protection, ClearSale ensures the safety of good consumers and enables more people to have access to goods and services in an inclusive way. Being a strategic partner for the B2B market, providing greater trust and less friction in processes.
“Our powerful data lake is key to our
constant flexibility and innovation, reflecting our commitment to security and fairness in the digital environment. Last year alone, we prevented R$3.5 billion in in New Campaign fraud losses in Brazil. When it comes to credit granting, ClearSale assessed more than half of the economically active Brazilian population. Innovation is in our DNA and the expertise of having been combating risks for over 20 years puts us one step ahead of fraud ,” comments Sarah Zilenovski, Executive Director of Marketing at ClearSale.
The communication also reinforces
how ClearSale operates through data and a unique protection network that crosses information from different segments, generating insights and predicting attack patterns to protect the entire base.
According to Marilyn Carvalho. ClearSale’s global head of Marketing. The campaign is part of the company’s repositioning. Which is focused on being a strategic B2B partner for a wide range of segments. In a flexible manner, understanding each client’s business in depth and generating high impact. “Our intention is to expand our Campaign reach. Co-create and be present in the most diverse stages of the journey. Providing the best experience. In addition, we raise awareness. In the market about our business model and the positive impact we generate on the economy and people’s lives. As a brand and company, in New Campaign our purpose is to make digital life simpler, safer and fairer,” adds Marilyn.