If you’re here because you’re wondering whether a blog is worth the time and effort for your business, project, or personal brand, let me tell you something: it’s not an easy decision. As you know, it’s not always black or white; there are always hundreds of gray areas.
The current trend is that in 2025, with TikTok, Instagram, and artificial intelligence dominating the landscape, thinking about blogging sounds a little… old-fashioned? Outdated? Or maybe counterproductive?
Well no.
The blog is not dead, but it has evolved.
If you’re imagining a blog like that online diary on Blogspot you had in 2008, where you recounted your vacation in Benidorm with your cousins, yes, that’s dead. Don’t do it, at least not as an investment for your business.
But a well-managed blog is still a powerful tool for ranking on Google, educating your audience, and, above all, attracting customers. And yes, it will continue to be so in 2025.
Now, like everything in life, it depends on how you do it.
I’ll explain.
It’s no good publishing two posts a year with generic titles like “5 Tricks to Save Money in Your Business.” That kind of nonsense doesn’t work anymore. If you were thinking of doing that, it’s better not to publish anything at all. But if you understand how SEO works (I’m not saying you’re a technical expert, I’m saying you understand how it works) and know how to create content that truly matters to your audience, a blog can be a magnet for traffic, leads, and sales.
And I’m going to stop here for a second because I want to show you something practical on video. In this video, I’ll show you how to blog strategically and with common sense in 2025.
Then press play.
How to know if your business needs a blog?
In 2025, ask yourself why you want to start a blog.
Well, if your brazil whatsapp mobile number data answer is “because everyone has one,” you’d better not start. “Because I was told to do it at a talk at the Chamber of Commerce” isn’t the right answer either…
But if your answer is:
- Because I want to position my website on Google.
- Because I want to attract qualified traffic to my website.
- Because I need to be considered an authority in my field.
- Because I will build a relationship of trust with my clients.
So yes, you need a blog. And not just any blog, but one with a strategy behind it.
Let’s now look at some strategy.
5 tips to make your blog work in 2025
- Write for people, not robots:
SEO is important, but don’t write keyword-stuffed texts that bore even Google crawlers. Think of your how a b2b digital agency helps lay the foundation and supports company founders reader first, not bots or search engines. Always focus on your reader. - Be consistent:
A neglected blog is more damaging than no blog at all. Set a calendar and stick to it. Once a month is a good place to start. If you can do it more often, even better. And be consistent, always think about long-term goals. A blog content strategy doesn’t yield results in three days, or even two months. Give yourself time. - Do SEO (but do it right):
If you’re not an SEO specialist, consider hiring one before creating an SEO strategy yourself. If you don’t have the budget, don’t give up. Use tools like Rank Math or Yoast SEO to optimize each post. Add meta descriptions, compelling titles, and internal links. You won’t get to the top 1 without professionals, but you’ll already be doing more than most, and the results will come in the long run. - Recycle content:
Do you have old posts that performed well? Update them, give them a facelift, and reshare them. This will not only save you time, but it will also boost your rankings in search results. If you want to update information on a topic you’ve already written about, it will help you avoid duplicate content and prevent SEO cannibalization . - Promote it:
Don’t just write and cross mobile list your fingers. Share your posts on social media, in newsletters, and even on WhatsApp if necessary.
Tools I recommend to manage your blog:
- Google Trends: To find relevant topics.
- AnswerThePublic: To discover what questions your audience is asking.
- ChatGTP: For flawless texts.
- Canva: Because a good image says more than a thousand words.
- Notion: To organize ideas and plan content.
When should I use a blog in 2025?
The blog is still alive and well, but it’s not for everyone. If you don’t have the desire or the time, look into other forms of digital marketing. A good blog will take you far.