Organic search and its valuable results are among the main sources of traffic for websites. Understanding its mechanics and challenges is a duty for every company that relies on the power of digital marketing for business scalability – and in this article we address this topic. Enjoy reading!
What is SEO?
SEO ( Search Engine Optimization ) is nothing more than making your website’s content appear in search engine and social media results, for free, that is, below the paid results (ads).
For such a feat to be accomplished, several digital marketing techniques focused on SEO, UX and Content Marketing must be part of the routine inherent to your company’s Marketing planning.
In the world of the internet, one truth is absolute and must be remembered: there is no point in having the best product/service, the best advertising campaign and the most beautiful website on the web, if your company cannot be found (be seen to be remembered) – and that is where SEO practices add a powerful strategic force.
It is important to make it clear that SEO indexes directly impact the qualification of paid campaigns (and vice versa). In other words, if you are thinking of investing a million Reais in Google Ads campaigns, but your website’s SEO is not “that great”, take your pawn and go back two spaces.
SEO: a powerful Branding meter
It should be natural that, when a email data user searches for a term related to your brand, on Google (for example), the first organic results are related to your company – and if this does not happen, I have some bad news for you!
SEO focused on services and products
The biggest challenge for companies is capturing leads that are looking for products/services/solutions instead of brands – given the significant number of searches of this type.
And in this sense, maintaining and improving , Clustering and Content Marketing strategies is essential.
Therefore, try to observe the operation inbound success: the exchange of data focused on content, under two classification matrices: Branding (searches for the Brand) and No-Branding (searches for solutions).
Main pillars for good SEO performance
The role of the SEO specialist andorra business directory all in one place involves understanding, analyzing, creating and publishing improvements (on websites, apps, marketplaces.
SEO for Content
- Strategic titles and subtitles
- Correct use of keywords
- Internal link structuring
- Creation of text, video, image, audio content (and so on)
- SERP Structuring
- Correct file naming
Technical SEO and UX
- Website/app structure and architecture
- Structured data
- XML Sitemaps
- Speed
- Navigability
- Mobile Friendly
- Tagging