Why buying email lists is a bad idea

 You need people you can email, and you need them fast. Oh, and if you could get them fairly cheap, that would be great, too.

That’s the mindset many marketers find themselves in when they’re on the phone with a list-buying company: we need new people to email to help our sales team. However, acting in that moment of desperation can cause more harm than good.

 Yes, thousands of contacts are just a credit card away, but your email marketing program , a critical part of a complete inbound marketing strategy, can seriously suffer.

 Curious to know why buying email lists is the kiss of death for a legitimate email marketer? Read on.

Plus, we’ll give you a list of flawless and effective ways to build YOUR email marketing list without buying one.

  Methods to acquire an email list 

 Before we get into the pitfalls of buying email addresses, let’s review three ways marketers can currently acquire their email lists:

 You work with a list provider to find and purchase a list of facebook database names and email addresses based on demographic and/or psychographic information.

 For example, you can buy a list of 50,000 names and email addresses of people who live in Minnesota and don’t have children. There are several sustainable ways to use email marketing to grow your business. This isn’t one of them.

 Additionally, by working with a list provider, you identify a 3 traits that digital leaders have in common segment of people to email, but you never actually own the list.

 As such, you can’t see the email addresses of the people you’re emailing, so you’ll need to work with the provider to send your email.

 Someone voluntarily gives you their email address, either online or in person, so you can send them emails. They can choose certain types of email content they want to receive, such as specifically requesting email alerts when new blog posts are published.

 Opt-in email addresses are the result of earning the interest and trust of anhui mobile phone number list your contacts because they believe you have something valuable to say.

When it comes to rented or purchased lists, you may run into vendors or marketers who say, “This email list is totally opt-in!” This means that the people on the list opted in to receive email communications from someone at some point (the list vendor, for example) by filling out a form or checking a box to receive more content from that vendor.