3 traits that digital leaders have in common

 Senior business leaders are keenly aware that we’re in a new era of digital consumption — one that’s been rapidly accelerat by COVID-19. If the past few years have shown us anything, it’s that companies must be prepar to move quickly to stay ahead of the pace of change. This has familiariz many marketing teams with a new catchphrase: digital transformation .

 Since 2018, we’ve partner with Google to explor

 

igital transformation as it has evolv from a relatively nascent ios database concept to a business imperative. More recently, we team up to better understand why some companies are able to generate significant value from digital solutions, and why so many others still lag behind.

Our approach was to study the digital competency and maturity of 2,000 global companies, and we found that the value companies derive from their digital solutions is inextricably link to their ability to scale those solutions at spe.

 Achieving scale is what transforms digital pilots from people have chang the way they buy interesting experiments into drivers of significant value. Companies that can do this faster than the rest of the market have a considerable advantage.

This became an important factor for our study; it differentiat the “digital leaders”—the roughly 30% of companies that generate significant value from digital—from everyone else. Our research show that digital leaders achieve three times greater revenue growth and cost savings, and have an accelerat time to market twice as fast as companies that can’t get value from digital.

 Becoming a digital leader starts at the top. Companies succe when anhui mobile phone number list digital transformation is not just the purview of one executive, but when the entire C-suite aligns on a common strategy and roadmap. Once they’ve establish the North Star, CxOs must work together to drive the entire organization to execute on the vision from the top down.According to our research, 72% of digital leaders say consistent senior-level collaboration is essential, and 82% say they align across the C-suite on digital vision, investment, and other resources to drive the agenda together.

 To do this successfully, leaders must embrace agile ways of working. They cannot work in silos if they plan to cascade strategies and objectives down to local business units. Flexible planning and budgeting processes are critical, and the entire management team must be more involv in technology, data privacy, and analytics to pursue a successful digital roadmap.

With C-suite alignment in place, digital leaders then invest in whatever will help their businesses derive value from digital. To effectively understand this question, companies must leverage first-party data—from their customers and from themselves.Gathering insights from data requires access to the same high-quality data across the organization. Over 90% of digital leaders have gain the ability to connect digital solutions to their technology stacks through the use of APIs and microservices.