3 Measurement Myths That Hold Back Marketing

 Marketers are no strangers to storytelling. Using data to create compelling stories that connect your brand. To your customers is at the core of what they do. And today’s customers are more empower than ever to take control of their data. And ensure privacy is an imperative, not an aspiration.

 According to new research from Boston Consulting Group and Google. While two-thirds of consumers want relevant ads. Nearly half of them are uncomfortable sharing their data to personalize them.

So it’s not a question of if your business will shift to a privacy-first approach; the only question is when.

 Gartner pricts that by next year

65% of the world’s population will have personal data cover by privacy laws, which is up from just 10% in 2020. And yet, not all marketers have plans in place that take those regulations into account. In

the whirlwind of creating and launching digital campaigns and fusion database keeping up with evolving measurement solutions, it’s easy to get confus and swept up in common misconceptions. Here, I’ll take a closer look at three of the most pervasive measurement misconceptions and explain how you can address them to build a privacy-first future for your business.

Marketers have long reli on cookies and website tags to detect how we manag to increase the visibility and profitability of an insurance broker site-wide activity and conversions. But as third-party cookies are phas out, how can you measure, let alone optimize, your campaigns? An important distinction to make is that cookies and tags are interrelat, but not interchangeable. Tags are pieces of code plac on your website that allow you to measure visitor interactions and marketing performance.

 Tags are us to set cookies, which live on a visitor’s device and store browsing information. Tags can also be us to set first-party or third-party cookies on your domain.

Since third-party cookies and other identifiers are being deprecat, accurate measurement depends on a robust tagging infrastructure that is design for first-party cookies and can interact with the new attribution capabilities provid by browsers.

 We recommend adopting a tagging solution that is easy to use and durable enough to evolve with industry changes. A solution, such as the global site tag (gtag.js) or Google Tag Manager and its integrations, can provide accurate measurement, have positive downstream effects, and improve conversion modeling and bidding.

There’s no denying the impact that third-party cookies have had on anhui mobile phone number list advertising. They’ve been instrumental in improving user experience and relevant ads, and in providing marketers with useful insights into customer activity on websites.

 But third-party cookies also make it harder for people to control how their data is collect and us. And as consumer privacy expectations rise, the costs of cookies increasingly outweigh their benefits.

 This brings up another common misconception about moving away from third-party cookies: that doing so will leave you with inaccurate data. This isn’t the case as long as marketers are willing to look to other data sources. That’s where first-party data comes in.