Data analytics should be a priority for every advertiser, but building an effective and successful analytics team can be challenging. In this article, we share insights from Google’s marketing and analytics leaders, breaking down key principles that businesses can use to harness the power of a tech-savvy analytics team.
Digital transformation
The process of using digital technologies to modernize organizational performance , agility, and sustainability—is widely viewed by marketing leaders as the key to future-proofing facebook database businesses. To make the most of digital innovations, companies must be able to determine where to focus their efforts and understand which strategies work best. That’s why having a strong data analytics team that can communicate real-time data insights to the C-suite is crucial to driving meaningful digital transformation.
Companies that build a successful analytics team
More likely to increase revenue, profits, and market share. Yet, according to the Digital Maturity Benchmark , only 9% of organizations are effectively using data and technology to people have changed the way they buy you changed the way you sell? design better consumer experiences. Why?
Through its experience building world-leading analytics teams and working with hundreds of companies, Google has identified 3 core principles that can help companies overcome challenges and build successful analytics teams and strategies.