Likely to convert, allowing your sales team if applicable to prioritize their efforts examples of . Lead scoring criteria positive actions opening emails, clicking links, visiting pricing pages, downloading specific content, . Filling out contact forms negative actions unsubscribing, ignoring emails for extended periods demographic fit matching . Your ideal customer profile eg, company size, industry benefits of lead scoring improved salesmarketing alignment . Sales knows which leads to focus on increased conversion rates nurturing efforts are focused on .

Most promising leads efficient resource

The most promising leads efficient resource allocation marketing efforts are optimized 3 drip campaigns and . Automation delivering the right message at the shop right time drip campaigns are a series of . Automated emails sent to subscribers over a predefined period or triggered by specific actions they . Are the backbone of effective lead nurturing types of drip campaigns welcome series sent immediately . After optin introduces your brand, sets expectations, and delivers initial value educational series provides more .

Indepth content related lead magnet

Indepth content related to the lead magnet they downloaded or their stated interests product nurturing . Series highlights specific product features, benefits, and use reengagement campaigns fresh offers valuable cases relevant to the lead’s expressed needs . Abandoned cart series reminds shoppers of items left in their cart and offers incentives to . Complete the purchase reengagement series designed to win back inactive subscribers with compelling offers or . Valuable content onboarding series guides new customers through the initial stages of using your product .

Service key principles drip campaigns

Or service key principles of drip campaigns clear goals each email and series should have . A specific objective eg, educate, build trust, drive to a demo personalization taiwan lead use the data . You’ve collected to personalize content, addressing the subscriber by name and referencing their interests valuedriven . Content every email should provide value, whether it’s information, a solution, or an exclusive offer . Single call to action cta keep each email focused on one primary action you want .