How do you make sure people watch your annual report? With a video! Show the highlights of the annual report in a few minutes or highlight that one fantastic project that is impossible to describe. Or give your company a face by letting important people speak. In this article you will find a number of examples of how video strengthens your (online) annual report.
An annual report boring and necessary evil? Break that stigma! The annual report can actually be a binding agent and you can generate positive attention for your company or organization with it. At least, if the annual report is read properly. And that is where things sometimes go wrong. Many people dread having to struggle through a complete annual report and put it aside unread. With video you reach these people, you bring them into contact with the stories of your company in an accessible way. You can also distribute your videos via social mia channels, which allows you to reach a much wider audience than with a video-less online annual report or with a paper version.
Summarize annual report in a video
As an introduction to your annual report, you can choose to present the highlights in an original and accessible way, in a video. People can quickly see latvia phone number list what your annual achievements are and can then decide whether they want to read more or not.
A nice example of such a video is the 2012 annual report of the AZ Sint-Lucas hospital in Ghent. Lectr, the house cartoonist of the newspaper De marketing list Standaard, made a short funny animation for this. Proof that an annual report does not have to be boring!
This animation remains
A captivating because dry facts are depict in funny short anecdotes. Like the nurse who gets 43,884 hours of b2b copywriting 5 steps to writing for professional buyers ucation pour into her head through a funnel and the man who keeps cutting ribbons because there were so many openings in 2012. These original and unexpect twists keep the viewer’s attention.