1. Open rate in B2B emailing: Opening rate
Open rate is a key indicator of the success of B2B campaigns. It tracks how many recipients actually open your message. which is a measure of how well you can engage them on the first contact – through your subject line. The average B2B email open rate is around 15.14%, but it varies across industries. If your open rate isn’t anywhere near this threshold, it’s a sign that it’s time to change your strategy.
How to increase open rates?
An engaging and precisely targeted subject line is important. Personalization is absolutely essential in B2B emailing –
including the recipient’s name or company name increases relevance and attracts attention. Furthermore, effective
audience segmentation Email Marketing plays a significant role. If you send emails to specific groups based on their
industry, needs or roles, a personalized message for a segmented audience has a higher chance of resonating and being
opened. So find out as much information as possible about your audience, including which employees of the company the emails are most often delivered to, their job titles, responsibilities and authorities.
Optimal timing of sending emails can significantly impact open rates. It is recommended to test different times and days
using A/B testing to see when recipients interact with emails philippines phone number list the most. Seasonality also
plays a role in B2B emailing – open rates may be lower during holidays or vacation periods. Precise timing combined with
personalization and segmentation will allow you to effectively increase open rates and thus the overall impact of your campaigns.
If you are targeting the B2B sector, it is a good idea to time active offers of cooperation to business signals such as hiring
new employees, company mergers, management changes, major structural or organizational changes, or rebranding.
2. Click-through Rate (CTR): Click-through rate
>Click-through rate (CTR) is a key metric in B2B email marketing choose the best wordpress template: expert tips that
measures the effectiveness of content and calls to action (CTAs) within an email campaign. CTR is the percentage of
recipients who clicked on individual links in an email, and from this perspective, it is an accurate indicator of whether the
content was sufficiently engaging and motivating to take action. Calculating CTR is simple: divide the number of
recipients who clicked on the link by the number of recipients who opened the email, and multiply the result by 100.
Formula for CTR: (Number of recipients who clicked on the link / Number of recipients who opened the email) * 100.
A high CTR usually indicates that both the email content and the CTA are valuable to the recipient and directly encourage
a response. A clearly defined and distinct call to action, placed in a prominent location – ideally at the top of the email or
after important sections of text – is essential to achieving a high CTR. Visualization is just as important: use relevant
images, structured text with bullets, and concise messaging. Also, make sure your emails are optimized for mobile
devices, as most professionals check their emails on their mobile devices.
Thoroughly tracking, testing, and optimizing CTR can give you valuable insights into audience preferences and the effectiveness of individual campaigns.
3. Conversion Rate: The success rate of a B2B email in achieving its goal
>>Conversion rate is a metric that shows how many recipients virgin islands send completed the desired action—such as filling out a form, scheduling an appointment, or contacting a sales rep. This metric is key to evaluating whether an email truly met its goal. The calculation is simple: divide the number of successful conversions by the total number of emails sent, and multiply by 100.
Conversion rate formula: (Number of successful conversions / Total number of emails sent) * 100.
How to increase conversion rates? The first step is to align your CTAs with the main message of your email and ensure they provide real value to your recipients. Tailoring your content to the recipient’s specific needs increases the chance that your email will be perceived as relevant. So personalization plays a big role – recipients feel directly addressed and are more likely to respond.
It’s equally important to optimize the landing pages that CTAs link to. Once a recipient clicks on a CTA, the subsequent page should be clear, fast, and consistent with the email content. The page should immediately respond to what the
recipient found interesting in the email and encourage them to complete the action.
4. Bounce Rate:
The percentage of bounced emails that did not reach the inbox on the first attempt
Bounce rate represents the percentage of emails that failed to be delivered to recipients and is a crucial indicator of the
health of your database and sender reputation. We distinguish between 2 types of bounces: hard and soft bounces. Hard
bounces are permanent non-delivery caused by a non-existent or invalid email address. Soft bounces indicate temporary
problems, such as a full recipient’s mailbox or an oversized attachment, and can often be resolved by retrying delivery.
In B2B emailing, the average bounce rate is between 2% and 5%. Values above 5% indicate the need for intervention.
Maintaining a low bounce rate requires regular maintenance of the contact list – it is important to identify and remove
invalid or inactive addresses.
Why is Bounce Rate Tracking Important? A high bounce rate negatively impacts your reputation with email service
providers (ISPs). They closely monitor sender behavior, and campaigns with high bounce rates can gradually reduce the
deliverability of your emails or even move them to the spam folder. Therefore, optimizing your bounce rate not only
improves the technical performance of your campaigns, but also strengthens your brand credibility and ensures that your
messages effectively reach your audience.
5. Unsubscribe Rate: Unsubscribe Rate
Unsubscribe rate is the percentage of recipients who unsubscribe after receiving an email. In B2B, the average is around
0.24%, with the goal of keeping it below 1-2%. Delivering targeted, valuable content that meets the needs of your
audience will help reduce unsubscribe rates. Segment your lists to send relevant messages, and offer recipients the ability
to manage their preferences—such as choosing email topics or frequency. This will increase engagement and minimize
unsubscribes.
6. Deliverability Rate: Deliverability Rate
Email Marketing Deliverability rate is the percentage of emails that are successfully delivered to recipients’ inboxes. In
B2B, the average value is around 98.16%, and a range of 90–98% indicates a healthy list and deliverable-friendly content.
To improve deliverability, keep your database up-to-date, regularly purge inactive addresses, and follow best-practice
authentication practices. High deliverability also strengthens the sender’s reputation with email service providers, which
increases the chance of reliable campaign delivery in the future.
7. Spam Rate: Spam marking rate
Spam rate tracks the percentage of emails that recipients have marked as spam. This metric is important because if too
many recipients mark your emails as spam, it will negatively impact the deliverability of your future campaigns. Spam
rate should not exceed 1%, if it exceeds this value it is time to purge your database of inactive contacts and start sending emails primarily to active segments.