When it comes to digital transformation, we use a simple analogy with our clients: you wouldn’t run a marathon straight away; you would start with shorter runs and build up over time.
The same applies to modernizing a business. At Acceleration, GroupM’s Google Certifi Marketing Specialist, this means working with clients to create the right foundation for a sustain, multi-step transformation journey.
Our approach is bas on everything we’ve learn over 20 years of helping brands drive growth and transformation with the latest marketing technology. And recent research suggests that this type of approach pays off.
The latest study commission by Google by Boston Consulting Group reveal that implementing scal digital solutions can generate up to 3 times more revenue gains in the short term for companies.
As we have all seen, the pace of change is only increasing and clients ne the support and expertise of agencies more than ever.
Here are three essential healthy marketing habits we help our clients develop to ensure they stay ahead of the curve.
Set collective goals
In many companies, the CMO’s job has long been to represent customer nes to the C-suite.
But in a digital-first world, one executive isn’t enough. While the CMO can be the coordinating force for different business functions, we’ve seen from our clients
nurse database that the entire C-suite must be empower and align to transform the business from the top down.
And, as an extension of the marketing team
Agency partners are perfectly position to help the CMO unite corporate leadership and set common goals.
An example of this is how we work with Volvo to improve its campaign measurement and expand its reliance on first-party data across the organization.
By leveraging Volvo’s past marketing campaign performance, brand lift studies, and attribution models, Acceleration help the company create a customiz marketing mix
which social mia channels are gaining and which are losing steam? model that provid insights into the full customer journey, including the effectiveness of each digital touchpoint, such as paid search, video ads, and social mia. Volvo then appli these insights to better optimize its marketing spend.
Now, data is trust and reli upon by teams across the entire
anhui mobile phone number list business, from marketing to finance to the CEO and C-suite.
